The Sports Zones
Home
MCQs
MBA — Quiz
MBA Brand Management MCQ Set 11
33 questions · Test your knowledge
Home
/
MCQs
/
MBA Brand Management MCQ Set 11
1
Which of the following statements is not true?
A
You can ease disappointment in a bad-news message by using positive words rather than negative, counterproductive words.
B
When using the indirect approach to delivering bad-news, the reasons behind the situation should be given after the bad news itself.
C
When delivering bad-news messages, it is critical to be sensitive to the feelings and state of mind of your audience.
D
When you use language that conveys respect and avoids an accusing tone, you protect your audience's pride.
2
Which of the following statements is not true?
A
Persuasive messages are generally longer than routine messages.
B
Persuasive messages influence audiences who are inclined to resist.
C
Your credibility takes on extra importance in persuasive messages.
D
All the above are true.
3
Which of the following statements is not true?
A
In Sweden, audiences tend to focus on theoretical questions and strategic implications.
B
In Germany, verify any figures you use, and make sure they are exact.
C
In France, using an aggressive hard-sell technique would probably antagonize your audience.
D
In the United States, audiences are usually concerned with ethical matters.
4
Which of the following statements is not true?
A
Proposals are not legally binding.
B
A proposal is a special type of analytical report used to get products, plans, or projects accepted by outside business or government clients.
C
Justification reports are used to persuade top management to approve a product or course of action.
D
Trouble-shooting reports are one type of problem-solving report.
5
Which of the following statements is not true?
A
A descriptive synopsis tells what the report is about, using only moderately greater detail than the table of contents.
B
An example of an informative synopsis is "Sales of super-premium ice cream make up 11 percent of the total ice cream market."
C
An example of an informative synopsis is "This report contains information about super-premium ice cream and its share of the market."
D
An informative synopsis presents the main points of the report in the order they appear in the text.
6
Which of the following statements is not true?
A
An executive summary is a fully developed "mini" version of the report.
B
An executive summary can use the direct or indirect approach.
C
An executive summary is a prose table of contents that outlines the main points of a report.
D
An executive summary may contain headings, transitions, and even visual aids.
7
Which of the following steps is not part of the planning process for routine messages?
A
Investigate to learn exactly what your audience needs to know.
B
Analyze your purpose.
C
Open with a "hook" to capture the reader's interest.
D
Adapt your message to your readers.
8
Which of the following tips for conducting a mock interview is bad advice?
A
Work with a tape recorder to overcome voice problems.
B
Practise sitting in an attentive position, rarely using hand gestures.
C
Videotape the mock interview and evaluate it.
D
Have a friend critique your performance.
9
Which of the following topics is usually not included in the "Introduction" section of a formal report?
A
Sources and methods
B
Problem/purpose
C
Synopsis
D
Report organization
10
Which of the following types of interviews is not likely to be held on campus by a recruiter?
A
Screening interview
B
Video interview
C
Selection interview
D
All of the above are likely not to be held on campus by the recruiter.
11
Which of the following types of margin and line justification are easiest to read?
A
Flush right with a ragged left margin
B
Flush left with a ragged right margin
C
Justified (flush on the left and flush on the right)
D
Centered
12
Which of the following variables is considered by computer-calculated readability formulas?
A
Organization of ideas
B
Number of syllables
C
Sentence structure
D
Appearance of the message on the page
13
Which of the following will help you learn to communicate across cultures?
A
Learn general intercultural communication skills.
B
Learn how to handle both written and oral communication.
C
Learn about the cultures in which you plan to do business.
D
All of the above are true.
14
Which of the following will not help overcome ethnocentrism?
A
Acknowledge cultural distinctions and differences.
B
Avoid assumptions about the other culture.
C
Learn the language of the other culture.
D
Don't be judgmental about the other culture.
15
Which of these are potential sources of conflict?
A
Power struggles
B
Poor communication
C
Competition for scarce resources
D
All of the above
16
Which of these are strategies for using transitional elements?
A
Echo a word or phrase from a previous paragraph or sentence.
B
Use a pronoun that refers to a noun used previously.
C
Use connecting words: nevertheless, however, in addition.
D
all of the above.
17
Which of these can be a constructive feature of conflict in a team?
A
Helps everyone get to know each other
B
Always leads to good results
C
Puts everyone on an equal basis
D
Increases involvement of all team members
18
Which of these is not a type of listening?
A
Critical listening
B
Empathic listening
C
Informational listening
D
Integrative listening
19
Which of these prefatory parts is least likely to be used?
A
Letter of authorization
B
Letter of transmittal.
C
Title page
D
title fly.
20
Which of these questions does not need to be asked about visual aids?
A
Is the visual necessary?
B
Is the visual accurate?
C
Is the visual properly documented?
D
Does the visual show primary rather than secondary information?
21
Which of these sections does not belong in the body of a proposal?
A
Work plan
B
Proposed approach
C
Statement of qualifications
D
Overview of approach
22
Which of these sentences is the least likely to establish an image of confidence in your audience?
A
"With our support, this plan will work."
B
"Let's get immediate approval on this."
C
"I believe . . .."
D
"It seems to me that."
23
Which of these statements does not apply to an organization's formal communication network (that is, the organization's flow chart)?
A
The chart indicates lines of authority.
B
Each box represents a link in the chain of command.
C
Communication moves only up or down, not across.
D
Each line represents a formal channel for the transmission of messages.
24
Which of these statements is not true?
A
The average speaker can deliver about 125-150 words a minute.
B
The average speaker can deliver about one paragraph per minute.
C
The average speaker can deliver in an hour the equivalent of 20-25 double-spaced pages.
D
All the above statements are true.
25
Which of these statements is true?
A
People remember half of what's said during a 10-minute conversation, and forget half of that within 48 hours.
B
People remember less than half of what's said during a 10-minute conversation, and forget two thirds of that within 48 hours.
C
People remember two thirds of what's said during a 10-minute conversation, and forget one third of that within 48 hours.
D
People remember only half of what's said during a 10-minute conversation, and forget half of that within 48 hours.
26
Which of these topics is not included in the introduction of a formal proposal?
A
Report organization
B
Scope
C
Proposed approach
D
Background or statement of problem
27
Which one of the following statements about the direct approach is not true?
A
Readers might wonder why you didn't present alternatives.
B
It undermines your credibility.
C
Your readers could criticize your report as superficial if you focus on recommendations at the beginning.
D
If your readers have reservations about your credibility, strong statements at the beginning may intensify their resistance.
28
Which sentence does not show a positive tone?
A
We apologize for inconveniencing you during the remodelling.
B
We will be happy to exchange merchandise that is returned in good condition.
C
The performance in this office can be improved by tightening up cost controls.
D
Your vacuum cleaner will be ready in three weeks.
29
Which sentence illustrates the "you" attitude?
A
So that your order can be completed promptly, please send another copy of the requisition.
B
We offer the printer cartridges in three colors: black, blue, and green.
C
We are pleased to announce our new flight schedule from Atlanta to New York, which is any hour on the hour.
D
All of the above. This does not illustrate the "you" attitude.
30
Which topics should not be introduced by an interviewer?
A
Pregnancy, any health conditions, or disabilities not related to job performance
B
Your religious affiliation
C
Children or child-care arrangements
D
All the above are topics that should not be asked in an interview.
31
Which word does not show gender bias?
A
Nurse
B
Businessman
C
Man-made
D
Foreman
32
While you may not have the time or interest to learn about every culture, you can adapt to any culture by using all of the following techniques except
A
emphasize common ground.
B
increase your cultural sensitivity.
C
take responsibility for communication.
D
learn that people are typical of their race and gender.
33
You should review a document at least three times; which of the following is not one of the purposes of the review?
A
One pass to choose the channel and medium
B
One pass for style and readability
C
One pass for mechanics and format
D
One pass for content and organization
Submit Quiz
Back to All Quizzes