thesportszones.com – MCQs, Mock Tests | MBA MBA Brand Management MCQ Set 11

1 Which of the following statements is not true?

A You can ease disappointment in a bad-news message by using positive words rather than negative, counterproductive words. B When using the indirect approach to delivering bad-news, the reasons behind the situation should be given after the bad news itself. C When delivering bad-news messages, it is critical to be sensitive to the feelings and state of mind of your audience. D When you use language that conveys respect and avoids an accusing tone, you protect your audience's pride.

✅ Correct Answer: 2

2 Which of the following statements is not true?

A Persuasive messages are generally longer than routine messages. B Persuasive messages influence audiences who are inclined to resist. C Your credibility takes on extra importance in persuasive messages. D All the above are true.

✅ Correct Answer: 4

3 Which of the following statements is not true?

A In Sweden, audiences tend to focus on theoretical questions and strategic implications. B In Germany, verify any figures you use, and make sure they are exact. C In France, using an aggressive hard-sell technique would probably antagonize your audience. D In the United States, audiences are usually concerned with ethical matters.

✅ Correct Answer: 4

4 Which of the following statements is not true?

A Proposals are not legally binding. B A proposal is a special type of analytical report used to get products, plans, or projects accepted by outside business or government clients. C Justification reports are used to persuade top management to approve a product or course of action. D Trouble-shooting reports are one type of problem-solving report.

✅ Correct Answer: 1

5 Which of the following statements is not true?

A A descriptive synopsis tells what the report is about, using only moderately greater detail than the table of contents. B An example of an informative synopsis is "Sales of super-premium ice cream make up 11 percent of the total ice cream market." C An example of an informative synopsis is "This report contains information about super-premium ice cream and its share of the market." D An informative synopsis presents the main points of the report in the order they appear in the text.

✅ Correct Answer: 3

6 Which of the following statements is not true?

A An executive summary is a fully developed "mini" version of the report. B An executive summary can use the direct or indirect approach. C An executive summary is a prose table of contents that outlines the main points of a report. D An executive summary may contain headings, transitions, and even visual aids.

✅ Correct Answer: 3

7 Which of the following steps is not part of the planning process for routine messages?

A Investigate to learn exactly what your audience needs to know. B Analyze your purpose. C Open with a "hook" to capture the reader's interest. D Adapt your message to your readers.

✅ Correct Answer: 3

8 Which of the following tips for conducting a mock interview is bad advice?

A Work with a tape recorder to overcome voice problems. B Practise sitting in an attentive position, rarely using hand gestures. C Videotape the mock interview and evaluate it. D Have a friend critique your performance.

✅ Correct Answer: 2

9 Which of the following topics is usually not included in the "Introduction" section of a formal report?

A Sources and methods B Problem/purpose C Synopsis D Report organization

✅ Correct Answer: 3

10 Which of the following types of interviews is not likely to be held on campus by a recruiter?

A Screening interview B Video interview C Selection interview D All of the above are likely not to be held on campus by the recruiter.

✅ Correct Answer: 4

11 Which of the following types of margin and line justification are easiest to read?

A Flush right with a ragged left margin B Flush left with a ragged right margin C Justified (flush on the left and flush on the right) D Centered

✅ Correct Answer: 2

12 Which of the following variables is considered by computer-calculated readability formulas?

A Organization of ideas B Number of syllables C Sentence structure D Appearance of the message on the page

✅ Correct Answer: 2

13 Which of the following will help you learn to communicate across cultures?

A Learn general intercultural communication skills. B Learn how to handle both written and oral communication. C Learn about the cultures in which you plan to do business. D All of the above are true.

✅ Correct Answer: 4

14 Which of the following will not help overcome ethnocentrism?

A Acknowledge cultural distinctions and differences. B Avoid assumptions about the other culture. C Learn the language of the other culture. D Don't be judgmental about the other culture.

✅ Correct Answer: 3

15 Which of these are potential sources of conflict?

A Power struggles B Poor communication C Competition for scarce resources D All of the above

✅ Correct Answer: 4

16 Which of these are strategies for using transitional elements?

A Echo a word or phrase from a previous paragraph or sentence. B Use a pronoun that refers to a noun used previously. C Use connecting words: nevertheless, however, in addition. D all of the above.

✅ Correct Answer: 4

17 Which of these can be a constructive feature of conflict in a team?

A Helps everyone get to know each other B Always leads to good results C Puts everyone on an equal basis D Increases involvement of all team members

✅ Correct Answer: 4

18 Which of these is not a type of listening?

A Critical listening B Empathic listening C Informational listening D Integrative listening

✅ Correct Answer: 4

19 Which of these prefatory parts is least likely to be used?

A Letter of authorization B Letter of transmittal. C Title page D title fly.

✅ Correct Answer: 4

20 Which of these questions does not need to be asked about visual aids?

A Is the visual necessary? B Is the visual accurate? C Is the visual properly documented? D Does the visual show primary rather than secondary information?

✅ Correct Answer: 4

21 Which of these sections does not belong in the body of a proposal?

A Work plan B Proposed approach C Statement of qualifications D Overview of approach

✅ Correct Answer: 4

22 Which of these sentences is the least likely to establish an image of confidence in your audience?

A "With our support, this plan will work." B "Let's get immediate approval on this." C "I believe . . .." D "It seems to me that."

✅ Correct Answer: 4

23 Which of these statements does not apply to an organization's formal communication network (that is, the organization's flow chart)?

A The chart indicates lines of authority. B Each box represents a link in the chain of command. C Communication moves only up or down, not across. D Each line represents a formal channel for the transmission of messages.

✅ Correct Answer: 3

24 Which of these statements is not true?

A The average speaker can deliver about 125-150 words a minute. B The average speaker can deliver about one paragraph per minute. C The average speaker can deliver in an hour the equivalent of 20-25 double-spaced pages. D All the above statements are true.

✅ Correct Answer: 4

25 Which of these statements is true?

A People remember half of what's said during a 10-minute conversation, and forget half of that within 48 hours. B People remember less than half of what's said during a 10-minute conversation, and forget two thirds of that within 48 hours. C People remember two thirds of what's said during a 10-minute conversation, and forget one third of that within 48 hours. D People remember only half of what's said during a 10-minute conversation, and forget half of that within 48 hours.

✅ Correct Answer: 4

26 Which of these topics is not included in the introduction of a formal proposal?

A Report organization B Scope C Proposed approach D Background or statement of problem

✅ Correct Answer: 3

27 Which one of the following statements about the direct approach is not true?

A Readers might wonder why you didn't present alternatives. B It undermines your credibility. C Your readers could criticize your report as superficial if you focus on recommendations at the beginning. D If your readers have reservations about your credibility, strong statements at the beginning may intensify their resistance.

✅ Correct Answer: 2

28 Which sentence does not show a positive tone?

A We apologize for inconveniencing you during the remodelling. B We will be happy to exchange merchandise that is returned in good condition. C The performance in this office can be improved by tightening up cost controls. D Your vacuum cleaner will be ready in three weeks.

✅ Correct Answer: 1

29 Which sentence illustrates the "you" attitude?

A So that your order can be completed promptly, please send another copy of the requisition. B We offer the printer cartridges in three colors: black, blue, and green. C We are pleased to announce our new flight schedule from Atlanta to New York, which is any hour on the hour. D All of the above. This does not illustrate the "you" attitude.

✅ Correct Answer: 1

30 Which topics should not be introduced by an interviewer?

A Pregnancy, any health conditions, or disabilities not related to job performance B Your religious affiliation C Children or child-care arrangements D All the above are topics that should not be asked in an interview.

✅ Correct Answer: 4

31 Which word does not show gender bias?

A Nurse B Businessman C Man-made D Foreman

✅ Correct Answer: 1

32 While you may not have the time or interest to learn about every culture, you can adapt to any culture by using all of the following techniques except

A emphasize common ground. B increase your cultural sensitivity. C take responsibility for communication. D learn that people are typical of their race and gender.

✅ Correct Answer: 4

33 You should review a document at least three times; which of the following is not one of the purposes of the review?

A One pass to choose the channel and medium B One pass for style and readability C One pass for mechanics and format D One pass for content and organization

✅ Correct Answer: 1

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MBA Brand Management MCQ Set 11