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MBA Brand Management MCQ Set 10
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MBA Brand Management MCQ Set 10
1
When employers consider a candidate for a job, they consider the following except
A
how well the candidate's skills match the job requirements.
B
how a candidate will fit in with the organization.
C
pre-employment testing to determine whether a candidate has the necessary psychological characteristics.
D
All the above are considered by employers.
Show Answer
✅ Correct Answer: 4
2
When giving a negative performance review follow these guidelines except
A
deliver the message in private.
B
plan your message.
C
use the indirect approach to avoid an emotional response.
D
focus on the problem.
Show Answer
✅ Correct Answer: 3
3
When giving reasons for saying no, use the following techniques except
A
cite company policy to cushion the bad news.
B
highlight how your negative decision benefits your reader.
C
convince readers that your reasons are logical.
D
avoid apologizing.
Show Answer
✅ Correct Answer: 1
4
When granting a claim for adjustment when a third party is at fault, which of the following is not a good option to consider?
A
Honour the claim, but explain that you are not at fault.
B
Refer the claimant to the third party.
C
Refer the claimant to the third party.
D
Honour the claim and emphasize the explanation that it was not your company's negligence that caused the problem.
Show Answer
✅ Correct Answer: 2
5
When organizing direct requests, you should not
A
place your main idea (request) in the opening.
B
state the action you are requesting in the closing section.
C
explain the details of your request in the middle part of the message.
D
begin your request with a personal introduction.
Show Answer
✅ Correct Answer: 4
6
When planning bad-news messages, you should consider the following questions except
A
Do your readers prefer to receive the negative news up front, without delay?
B
Should it be sent in writing?
C
Would they accept the news more readily if you explained your reasons first?
D
All the above questions should be considered when planning bad-news messages.
Show Answer
✅ Correct Answer: 4
7
When speaking English to people who speak English as a second language, follow all of the following guidelines except
A
let other people finish what they have to say.
B
try to eliminate "noise."
C
look for feedback.
D
repeat your sentence in a louder voice than necessary.
Show Answer
✅ Correct Answer: 4
8
When writing a note of congratulations, do all of the following except
A
if possible, include a clipping or photo commemorating the special event.
B
be prompt when sending out the message.
C
make the reader the focus of all comments.
D
take the opportunity to mention how your products and services could benefit the reader.
Show Answer
✅ Correct Answer: 4
9
When writing for an international audience, which of the following will not promote clarity?
A
Helping readers follow your train of thought
B
Using short paragraphs
C
Avoiding idioms, jargon, slang, and buzz words
D
Relying on abstractions and generalities to explain your points
Show Answer
✅ Correct Answer: 4
10
When writing your first letter to a company to ask for a claim or adjustment, you should do all of the following except
A
request a specific action.
B
provide backup information.
C
state the problem clearly and provide relevant details.
D
open with a personal introduction because the company does not know you.
Show Answer
✅ Correct Answer: 4
11
When you are dissatisfied with a company's product or service, which of the following is the best option?
A
All of the above
B
Written claim letter
C
Visit
D
Phone call
Show Answer
✅ Correct Answer: 2
12
Which is not a good reason for using the passive voice?
A
Which is not a good reason for using the passive voice?
B
To emphasize the importance of a statement
C
To be diplomatic about pointing out a problem
D
To avoid personal pronouns in order to create an objective tone
Show Answer
✅ Correct Answer: 2
13
Which is not one of the steps in the three-step oral presentation process?
A
Write your speech or presentation.
B
Overcome anxiety.
C
Plan your speech or presentation.
D
Complete your speech or presentation.
Show Answer
✅ Correct Answer: 2
14
Which of the following are examples of external communication?
A
with competitors
B
with customers
C
with journalists
D
All of the above
Show Answer
✅ Correct Answer: 4
15
Which of the following are typical of high-context cultures?
A
Information is shared with everyone.
B
Business and social relationships overlap.
C
Workers do not want or expect detailed information.
D
all of the above.
Show Answer
✅ Correct Answer: 4
16
Which of the following categories of messages should not be written in the direct approach?
A
Granting requests for claims and adjustments
B
Refusing a claim for adjustment
C
Sending goodwill messages
D
Granting requests for information and action
Show Answer
✅ Correct Answer: 2
17
Which of the following definitions is not true?
A
The median is the midpoint of the series of items.
B
The mode is the number that occurs more often than any other in your sample.
C
The median is the sum of all the items in the group divided by the number of items in the group
D
The mean is the sum of all the items in the group divided by the number of items in the group.
Show Answer
✅ Correct Answer: 3
18
Which of the following documentation styles should not be used in a formal report?
A
Chicago Manual of Style
B
A simple, consistent style adapted by the author of the report.
C
American Psychological Association (APA)
D
Modern Language Association (MLA)
Show Answer
✅ Correct Answer: 2
19
Which of the following elements does not belong in the close of a routine request?
A
Information about how you can be reached
B
An expression of appreciation or goodwill
C
An explanation of the importance of the request
D
A specific request
Show Answer
✅ Correct Answer: 3
20
Which of the following is a communication barrier that often exists between people?
A
Deadlines
B
Incorrect choice of medium.
C
Inadequate communication structures
D
Differences in perception
Show Answer
✅ Correct Answer: 4
21
Which of the following is a complex sentence?
A
Morale has improved in the past year.
B
Profits have increased in the past year, and although you may question Gerald's conclusions, you must admit that his research is thorough.
C
Morale has improved in the past year, and employee turnover has been low.
D
Although the company lost money last year, prospects for next year look promising.
Show Answer
✅ Correct Answer: 4
22
Which of the following is a fact about resumes?
A
The purpose of a resume is to list all your skills and abilities.
B
Your resume will be read carefully by an interested employer.
C
The more information you present about yourself the better.
D
Your resume probably has less than 45 seconds to make an impression.
Show Answer
✅ Correct Answer: 4
23
Which of the following is a recommended activity in your search for employment?
A
Network with people in your field.
B
Stay abreast of business and financial news.
C
Research specific companies.
D
All of the above are recommended activities in your search for employment.
Show Answer
✅ Correct Answer: 4
24
Which of the following is an example of an effective statement on a resume?
A
"Handled all customer complaints and resolved all product order discrepancies"
B
"Won a trip to Europe for opening the most new customer accounts in my department"
C
"Member of special campus task force to resolve student problems with cafeteria assignments."
D
"Responsible for developing a new filing system"
Show Answer
✅ Correct Answer: 2
25
Which of the following is an example of something that you could do to make your business writing more effective?
A
Replace the phrase "prior to the start of" with the word "before".
B
Replace the word "repeat" with the phrase "repeat again" for greater emphasis
C
Replace the phrase "modern equipment" with "modern up-to-date equipment" for greater emphasis.
D
Replace the word "fundamentals" with the phrase "basic fundamentals" for greater emphasis.
Show Answer
✅ Correct Answer: 1
26
Which of the following is correct?
A
50 precent
B
Acording to
C
Sincerely
D
definately
Show Answer
✅ Correct Answer: 3
27
Which of the following is not a characteristic of a business document that has used design elements effectively?
A
Balance
B
Consistency
C
Restraint
D
Tone
Show Answer
✅ Correct Answer: 4
28
Which of the following is not a characteristic of psychographics?
A
Occupation
B
Personality
C
Lifestyle
D
Attitudes
Show Answer
✅ Correct Answer: 1
29
Which of the following is not a common problem that can cause poor organization of a message?
A
Getting ideas mixed up
B
Including irrelevant material
C
Using brainstorming techniques
D
Taking too long to get to the point
Show Answer
✅ Correct Answer: 3
30
Which of the following is not a disadvantage of working in teams?
A
Some team members may be free riders.
B
Some team members may be uninterested in the outcome.
C
A team may develop groupthink.
D
Some team members may have a hidden agenda.
Show Answer
✅ Correct Answer: 2
31
Which of the following is not a feature of effective workplace writing?
A
Audience-centred
B
Purposeful
C
Dramatic
D
Concise
Show Answer
✅ Correct Answer: 3
32
Which of the following is not a feature of media richness?
A
Ability to facilitate feedback
B
Ability to use written text
C
Ability to convey a message by means of more than one visual cue
D
Ability to establish personal focus
Show Answer
✅ Correct Answer: 2
33
Which of the following is not a key component of a resume?
A
Academic credentials.
B
Employment history.
C
Name and address.
D
Names of previous supervisors
Show Answer
✅ Correct Answer: 4
34
Which of the following is not a main purpose of employee performance reviews?
A
helping employees to create a plan of action.
B
giving employees feedback on their efforts in meeting job requirements.
C
emphasizing and clarifying job requirements.
D
determine whether or not an employee is entitled to a Christmas bonus.
Show Answer
✅ Correct Answer: 4
35
Which of the following is not a result of increased globalization and workforce diversity?
A
An understanding of the laws in other countries.
B
A need to communicate with people who speak different languages.
C
Enhanced professional image
D
An awareness of different business practices around the world.
Show Answer
✅ Correct Answer: 3
36
Which of the following is not a situation requiring bad news messages about company operations?
A
A change in company policy that will have a negative effect on the reader
B
Controversial or unpopular company operations
C
Problems with company performance
D
All these situations require a bad-news message.
Show Answer
✅ Correct Answer: 4
37
Which of the following is not a strategy for defining the main idea?
A
Storyteller's tour
B
Question-and-answer chain
C
Random list
D
outline
Show Answer
✅ Correct Answer: 4
38
Which of the following is not a technique for revising for clarity?
A
Impose parallelism.
B
All are techniques for revising for clarity.
C
Divide overly long sentences.
D
Rewrite hedging sentences.
Show Answer
✅ Correct Answer: 2
39
Which of the following is not a technique for revising for clarity?
A
Correct dangling modifiers.
B
Reword long noun sequences.
C
Moderate your enthusiasm.
D
Use the "you" attitude.
Show Answer
✅ Correct Answer: 4
40
Which of the following is not a technique for revising for conciseness?
A
Use the "you" attitude.
B
Delete unnecessary words and phrases.
C
Shorten long words and phrases.
D
Eliminate redundancies.
Show Answer
✅ Correct Answer: 1
41
Which of the following is not a tool that is actively used in the technological workplace?
A
Extranets
B
Streamlined forms
C
E-mail
D
Cell phones
Show Answer
✅ Correct Answer: 2
42
Which of the following is not an abstract word?
A
Green
B
Productivity
C
Tradition
D
Progress
Show Answer
✅ Correct Answer: 1
43
Which of the following is not an advantage of working in teams?
A
Increased acceptance of a solution
B
Increased savings for the organization
C
Increased information and knowledge
D
Increased diversity of views
Show Answer
✅ Correct Answer: 2
44
Which of the following is not one of the five phases of decision making?
A
Conflict
B
Repetition
C
Orientation
D
Brainstorming
Show Answer
✅ Correct Answer: 2
45
Which of the following is not one of the headings of an FCR worksheet?
A
Conclusions
B
Recommendations
C
Facts
D
Findings
Show Answer
✅ Correct Answer: 3
46
Which of the following is not one of the steps in the three-step writing process?
A
Brainstorming
B
Completing
C
Writing
D
Planning
Show Answer
✅ Correct Answer: 1
47
Which of the following is not true of cultural differences?
A
The greater the difference between the sender's culture and the receiver's culture, the greater the chance for misunderstanding.
B
Effective intercultural communication depends on recognizing the ways in which people differ.
C
Use the "golden rule" when communicating across cultures; that is, treat others the way you would like to be treated.
D
Ignorance of cultural differences can cause Canadians to act improperly when abroad.
Show Answer
✅ Correct Answer: 3
48
Which of the following is not true?
A
Good organization helps your audience accept your message.
B
Good organization helps your audience respond to your message.
C
Good organization saves your audience time.
D
Good organization helps your audience understand your message.
Show Answer
✅ Correct Answer: 2
49
Which of the following is passive?
A
John should not have rented the office without my approval.
B
Without my approval in advance, John should not have rented the office.
C
John has already rented the office to a client.
D
The office has already been rented.
Show Answer
✅ Correct Answer: 4
50
Which of the following is unethical?
A
Avoiding manipulative language
B
Hiding negative information
C
helping in good faith
D
Displaying graphic data fairly
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✅ Correct Answer: 2
51
Which of the following might be considered subcultures in Canada?
A
Quebecois
B
Metis
C
hockey fans
D
All of the above
Show Answer
✅ Correct Answer: 4
52
Which of the following pairs do not illustrate a euphemism?
A
Elderly/"old people"
B
High-calorie food/"high-energy food"
C
Used cars/"resale cars"
D
Cheap merchandise/"bargain prices"
Show Answer
✅ Correct Answer: 1
53
Which of the following phrases should not be used in the close of a bad-news message?
A
"We hope you will continue to do business with us."
B
"If you have further questions, please write."
C
Avoid all these phrases.
D
"I trust our decision is satisfactory."
Show Answer
✅ Correct Answer: 3
54
Which of the following questions should you not ask the interviewer during a job interview?
A
How would you define your organization's managerial philosophy?
B
What are the major responsibilities of the job?
C
Why has the company been under so much media scrutiny lately?
D
Does the organization have any plans for new products or new acquisitions?
Show Answer
✅ Correct Answer: 3
55
Which of the following sentences should not be used in a bad-news message?
A
Your letter reached me yesterday.
B
Please recheck the enclosed statement.
C
We're sorry for your inconvenience.
D
The merchandise was broken during shipping.
Show Answer
✅ Correct Answer: 3
56
Which of the following statements about a formal report style is not true?
A
When you write in a formal style, you use no jokes, no similes or metaphors, and very few colourful adjectives or adverbs.
B
When you write in a formal style, you impose a certain distance between you and your readers.
C
When you write in a formal style, you use "I" and "you."
D
When you write in a formal style, you remain businesslike, unemotional, and objective.
Show Answer
✅ Correct Answer: 3
57
Which of the following statements about follow-up messages is not true?
A
A request for a time extension may be sent if you receive a job offer while other interviews are still pending.
B
A letter of acceptance should be sent within one day of receiving an offer.
C
A letter of inquiry can be sent within two weeks of the interview if you are not advised of the interviewer's decision.
D
A thank-you message should be sent within two days after the interview.
Show Answer
✅ Correct Answer: 2
58
Which of the following statements about handling questions is not true?
A
You can maintain control by suggesting a time limit for questions before the question-and-answer period begins.
B
One way to defuse hostility in a questioner is to paraphrase the question and ask to ensure that you've understood it correctly.
C
Focus your attention on the individual asking the question.
D
All the above statements are true.
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✅ Correct Answer: 4
59
Which of the following statements about persuasive messages is not true?
A
Competing requests are plentiful.
B
Written media are always best for persuasive messages.
C
An external persuasive message is one of the most difficult tasks you can undertake.
D
All the above are true.
Show Answer
✅ Correct Answer: 3
60
Which of the following statements about proposals is not true?
A
Formal proposals contain many of the same components as formal reports.
B
A copy of the RFP may be omitted and referred to in the letter of transmittal.
C
A formal proposal may have a copy of the RFP instead of a letter of authorization.
D
All the above statements are true.
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✅ Correct Answer: 4
61
Which of the following statements about resumes is not true?
A
One of the advantages to a functional resume is that employers can see what you can do for them.
B
The chronological approach is the most common way to organize a resume.
C
The chronological approach emphasizes a list of skills and accomplishments.
D
In a chronological resume, the "Work Experience" section dominates and is placed in the most prominent slot.
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✅ Correct Answer: 3
62
Which of the following statements about teleconferencing is true?
A
It offers speed, lower cost, and increased access to other employees.
B
It overcomes time zone barriers and provides a hard copy of the message.
C
It is best for informational meetings, but is ineffective for negotiation.
D
It replaces short memos or phone calls that need no response.
Show Answer
✅ Correct Answer: 3
63
Which of the following statements about the body of a formal report is not true?
A
The body contains the proof; the detailed information needed to support your conclusions and recommendations.
B
In general, provide only enough detail in the body to support your conclusions and recommendations.
C
The body section follows the introduction.
D
Conclusions must never be placed in the body, but always in a separate section.
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✅ Correct Answer: 4
64
Which of the following statements about the direct approach is not true?
A
The direct approach saves time and makes the rest of the report easy to follow.
B
The direct approach produces a more forceful report.
C
The direct approach leads with a summary of your key findings, conclusions, and recommendations.
D
The direct approach is best for a skeptical audience.
Show Answer
✅ Correct Answer: 4
65
Which of the following statements about the question-and-answer period is not true?
A
Try to maintain some control of the question-and-answer period by establishing some ground rules up front.
B
The question-and-answer period gives you a chance to emphasize points you made earlier.
C
When someone poses a question, keep your attention on the general audience, not on that individual.
D
Defuse a hostile question by paraphrasing the question and asking the questioner to confirm that you've understood it correctly.
Show Answer
✅ Correct Answer: 3
66
Which of the following statements is not accurate?
A
In a high-context country like China, businesspeople avoid public conflict.
B
In a high-context country like Japan, executives avoid confrontation and debate.
C
In a high-context country like China, businesspeople do not want to back down from their position.
D
In a high-context country like Canada, businesspeople typically enjoy confrontation and debate.
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✅ Correct Answer: 4
67
Which of the following statements is not true of follow-up letters?
A
A follow-up letter can demonstrate that you're sincerely interested in working for the organization.
B
If your application letter and resume fail to bring a response within a month, follow up with a second letter to keep your file alive.
C
Even if you receive a letter acknowledging your application, send a follow-up letter three months later to show you are still interested.
D
All the above statements are true.
Show Answer
✅ Correct Answer: 4
68
Which of the following statements is not true of long formal reports?
A
In the "Conclusions" section, place an analysis of what the findings mean.
B
In the "Recommendations" section, place your opinions about the course of action that should be taken.
C
In the "Summary" section, place the key findings of your report.
D
All the above statements are true.
Show Answer
✅ Correct Answer: 4
69
Which of the following statements is not true?
A
In Bulgaria people indicate "no" by nodding their heads up and down.
B
In Italy people indicate "no" by clasping both hands.
C
In Japan people indicate "no" by moving their right hand.
D
In Canada people indicate "no" by shaking their heads back and forth.
Show Answer
✅ Correct Answer: 2
70
Which of the following statements is not true?
A
To collaborate with audience members, you need maximum participation.
B
If your purpose is to inform your audience, you need little interaction with them.
C
To persuade your audience, you require a moderate amount of participation.
D
All three purposes require the same audience interaction.
Show Answer
✅ Correct Answer: 4
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